Case study · Events catering

One tool instead of eight: a custom platform for an events caterer

At a high-end events caterer in Paris, every client request went through eight tools. We're building a single platform, from request to quote, rolled out in three phases. The project is ongoing: here is the starting point, and what is being built.

Starting point

Rollout in progress
8 tools1 tool

Goal

Triple the capacity to handle requests, without growing the team.

Ongoing project: results will be added here.

Client
High-end events caterer, Paris
Team
2 people, working with staff and freelancers
Status
Rollout in progress
Mission
Custom platform, rolled out in three phases

01 · The problem

Eight tools for a single sale

Every client request went through eight tools: Gmail, the calendar, Word, spreadsheets, the production software, accounting, WhatsApp and presentations.

The result: about 14 clicks and 4 screens per sale, statuses kept by hand and no automatic follow-up. A team of two, working with staff and freelancers, and every piece of information re-entered from one screen to the next.

02 · What we're building

One record per event, from request to quote

We're building a single platform where every event has its own record, from request to quote. Emails are picked up automatically, AI prepares a first quote from the catalogue, and the team reviews it before anything is sent.

  1. 01

    One record per event

    The request, the exchanges, the quote and the follow-up in one place.

  2. 02

    Emails picked up automatically

    Requests land in the record, with no re-entry.

  3. 03

    A first quote prepared by AI

    From the team's catalogue. A person reviews it before it goes out.

  4. 04

    Follow-ups and calendar

    Automatic follow-ups and calendar sync.

03 · The rollout

Three phases: sales, production, then advanced automations

The rollout runs in three phases, in this order.

  1. 1Sales, from request to quote.
  2. 2Production.
  3. 3Advanced automations.

04 · The goal

Triple the capacity to handle requests, without growing the team

The goal is for the team to handle three times as many requests with the same people. The project is still being rolled out: this page will be updated with measured results.

Does your business look like this one? See also: automation for caterers and event agencies.

Do your requests also go through several tools?

Book a call

Free call · 30 min

A project like this one?

In 30 minutes, we look with you at how many tools a request goes through in your business, and what can be brought together.